Kyiakhalid Ruiz featured in East Bay MBA magazine

The experience you need, the leadership you deserve.

Peruse my professional assignments and educational achievements by clicking on the titles in the accordions below.

In addition to my marketing, communications and brand management experience, transferable skills I’ve gained over the last 25 years include negotiation, teamwork, collaboration, active listening, outside-the-box ideas,… This unique combination of hard and soft skills make me a valuable asset to any team.

Click on the buttons to download my résumés (“boring” traditional B/W version or “creative” East Bay MBA version.)

“Boring” résumé
“Creative” East Bay MBA résumé

Experience

Inclusiv’s mission is to help low- and moderate-income people and communities achieve financial independence through credit unions.

06/2022 – 03/2024

Develop and execute a strategy for Inclusiv communications plans and campaigns including social media that advances the organization’s broader strategic objectives

Create content for communications and marketing campaigns, including marketing collateral, emails, newsletters, press releases, talking points, PPT presentations and announcements about Inclusiv and its member community development credit unions

Work collaboratively in a highly- matrixed organization on editing, finalizing and producing briefs, summaries, case studies and reports

Supervise Communications Officer, junior staff and/or interns

Implement compelling campaigns for multiple audiences, including Inclusiv members, potential members, industry supporters and allies, government officials, investors and funders

Engage members for interviews to develop impact stories, and document and share best practices

Manage and perform a variety of graphic design tasks both in-house and external as appropriate

Develop and build media and public relationships with press (both credit union trades and mainstream publications) to develop stories, follow-up on press releases and announcements and ensure coverage of how community development credit unions are helping low-income Americans achieve financial independence

Establish and track the Inclusiv’s communications and marketing metrics and analysis to inform improvements and decisions for digital and offline strategies

Oversee contact management strategy throughout the organization (coordination between Constant Contact, SF and other CRM or databases)

Produce Inclusiv Conference and other virtual and in-person events

We are the Federal Reserve Bank of San Francisco, public servants with a mission to advance the nation’s monetary, financial, and payment systems to build a stronger economy for all Americans.

12/2020 – 12/2021

Engaged in a short-term contract with Stefanini Group, leveraging diverse communication skills across various projects supporting the SF Fed’s ITS Group. Proficient in design software like Photoshop, Illustrator, and InDesign, along with copywriting, presentation design, and data analysis, to enhance existing IT communication strategies.

Key Responsibilities:

  • Condensed complex messages effectively to produce timely and targeted content and design deliverables aligned with ITS strategic objectives.
  • Developed content for internal platforms such as SharePoint, newsletters, blogs, and digital displays, ensuring alignment with the SF Fed’s overarching mission.
  • Crafted internal announcements reinforcing the ITS Group’s mission and SF Fed’s “OneBank Behaviors”.
  • Proofread and edited communication materials for consistency in grammar, style, and tone, maintaining alignment with ITS Group’s mission and strategic initiatives.
  • Provided communication support for sponsored events, both virtual and in-person, including panel discussions and group-wide meetings.
  • Collaborated closely with Communication Lead to address challenges and ensure efficient project delivery.
  • Offered timely updates to Communication Lead on project progress against key performance indicators (KPIs).
  • Utilized strong organizational skills proactively to optimize productivity.
  • Fostered collaboration with internal communication professionals to ensure ITS alignment with SF Fed priorities.
  • Adapted priorities flexibly to meet evolving organizational needs.
Bringing True Wellness to the World Inspired by nature and proven by science, we are committed to developing the products and tools people need to live their healthiest lives.

08/2019 – 12/2020

Key member of the Shaklee Sales Team responsible for driving sales, member enrollment and distributor sponsoring in the United States and Canada.

Management of monthly Field Marketing communications:

  • Drafting copy for Field-facing monthly promotional assets, informational content, and outbound email communications to various segments of the Shaklee Distributor community
  • Working with internal creative team to design/produce promotional assets
  • Organizing and deploying Field Social Communications (images, copy points, links)
  • Drafting content in support of Field Marketing or Communications initiatives, including bi-monthly e-newsletter
  • Work on cross-functional teams to support the development of content, events and resources to drive Distributor success

Business Tools Resource Organization and Management

  • Manage content for Business resources WordPress site
  • Work with content providers to receive and organize business resources
  • Work with internal teams to translate content to support other North American market languages
  • Track changes and updates to existing business resources to ensure that resources are current across all platforms
The Bar Association of San Francisco (BASF) is a nonprofit voluntary membership organization of attorneys, law students, and legal professionals in the San Francisco Bay Area. Founded in 1872, BASF provides a collective voice for public advocacy, advances professional growth and education, and attempts to elevate the standards of integrity, honor, and respect in the practice of law.

02/2018 – 06/2019

  • Content Creation: Writing, editing, curating and publication of content across multiple media
  • Print: Development of print publications (monthly newspaper, $110K+ annual advertising revenue)
  • Digital: Online publishing: 3 email marketing newsletters ($10K+ annual revenue), WordPress/HTML web site management, press releases
  • Social: Managing 28+ social media publications (Facebook, Twitter, LinkedIn, Yelp Instagram, YouTube/Vimeo,…)
  • Strategy: Developing brand identities for 5 organizations within the BASF corporate umbrella, managing those identities, developing communications strategies designed to reach and grow the associated audiences

09/1999 – 08/2014

Transforming Ideas into Impactful Sales and Marketing Initiatives
  • Sales and Marketing Content Creation
    • Digital, print, social media/web content, film/video production, email marketing campaigns
    • Event Marketing Production: Live event production
  • Sales and Marketing Account Management
    • Establish long-lasting/trusting relationships with key stakeholders
  • Project Management
    • Managed multiple projects with tight deadlines and budgets
  • Communications Presentation Design
    • Designed clear, concise sales presentations by simplifying complex ideas/language
  • A/V Support
    • Support teleconference events using Cisco, WebEx, Crestron, GoToMeeting, Skype,…
  • Sales and Marketing Strategy
    • Strategic recommendations to key stakeholders
  • Clients
    • Tech: Google, Apple, SAP, Oracle
    • Finance: Bank of America, VISA, BlackRock, Federal Reserve of San Francisco, Wells Fargo
    • Retail: Gap, Levi’s
    • Healthcare: Kaiser, UCSF, Stanford

Education

Hult’s MBA programs have been designed to develop the skills most in-demand with employers worldwide. So you’ll graduate with the practical skills, applicable knowledge, and effective mindsets to transform your life and career.

2014 – 2015

Business Administration and Management (Social Entrepreneurship)

The Hult MBA with a minor in Social Entrepreneurship combines a comprehensive business education with specialized training in creating sustainable social impact. Designed for aspiring leaders passionate about driving positive change, this program integrates core MBA coursework with innovative approaches to solving global challenges. Students gain practical skills in entrepreneurship, leadership, and corporate social responsibility, preparing them to launch ventures that prioritize both profit and purpose in today’s competitive business environment.

Leading at the intersection of innovation and social justice. A global research university with an uncommon emphasis on undergraduate research and education, UC Santa Cruz is part of the world’s most celebrated system of public higher education, and stands among the most renowned institutions of higher learning.

1994 – 1999

American Studies

American Studies is an interdisciplinary field that examines the culture, history, literature, politics, and society of the United States. It explores the diverse experiences and identities within American society, offering insights into its development, values, and impact on global affairs. Through critical analysis and comparative perspectives, American Studies seeks to understand the complexities of American identity, both past and present.

The mission of Merritt College is to enhance the quality of life in the communities we serve by helping students to attain knowledge, master skills, and develop the appreciation, attitudes and values needed to succeed and participate responsibly in a democratic society and a global economy.

2008 – 2014

Real Estate

Merritt College in Oakland, California, offers a comprehensive Real Estate program designed to prepare students for careers in the real estate industry. The program includes courses that cover real estate principles, practices, finance, appraisal, property management, and law. Students can earn an Associate in Science degree or a Certificate of Achievement in Real Estate, providing the education and training needed to pursue roles such as real estate agents, brokers, appraisers, and property managers. The curriculum also meets the educational requirements for the California real estate salesperson and broker licensing exams.